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You can keep up to speed with new products and fabric updates by signing up for the Fuzzbutt newsletter or individual product updates. If you would like "quickie" 2-line email bulletins whenever a new fabric goes live, simply log into the website, go to "My account" then select the "Email notifications" section, and choose "Subscribe or unsubscribe from newsletters" or "View or change my product notification list"..
Product notifications are for if you wanted news of ONLY a certain product, ie Posh Hangers. Each time you buy something you are asked if you want to receive emails about just this product. Or you can choose "Global product notifications" which will keep you up to speed with ALL product changes and releases (pretty much the same as the newsletter!).
Here is what your admin screen should look like:
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